The Power of AI - Guided by Human Judgement

Specialising in qualitative and quantitative research, assisted by AI.

Qualitative Insights

Conducting projects at greater speed and with improved content

Test visual concepts and and develop and test advertising with no interviewing required

Capturing non-verbal responses to give System 1 data

AI Assisted Concept Testing
Research Innovation

rich social media analysis

Not replacing conventional market research, but adding a powerful and cost-effective option
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Demonstrate your deeper understanding of the client's brands

This video demonstrates how we transform social listening into a sophisticated market research powerhouse. Instead of simply monitoring mentions, we're now able to systematically select, analyse, and prioritise content from forum discussions across diverse platforms...

This turns scattered online discussions into structured insights that reveal not just what people are saying, but how their experiences of the brand are evolving.