The Power of AI - Guided by Human Judgement

Specialising in qualitative and quantitative research, assisted by AI.

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Qualitative Insights

Conducting projects at greater speed and with improved content

Using AI in qualitative and quantitative research analysis

Capturing non-verbal responses to give System 1 data

AI Training Workshops

Research Innovation

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Demonstrate your deeper understanding of the client's brands

This video demonstrates how we transform social listening into a sophisticated market research powerhouse. Instead of simply monitoring mentions, we're now able to systematically select, analyse, and prioritise content from forum discussions across diverse platforms...

This turns scattered online discussions into structured insights that reveal not just what people are saying, but how their experiences of the brand are evolving.

Examples of DCA Reports

Empowering Insights Through Applying Claude 4 Sonnet and Google NotebookLM

We have evaluated a number of AI tools and received feedback through discussions in our training courses. These two tools cover all the requiements for qualitative and quantitative research.